Our Team



After 17 years in the Hair Industry, 6 of those in business, Sam is now solo Director of Award Winning salon SJ Establishment created in 2019.

It has very quickly become the new go to Salon for the thriving local community of Adelaide’s Award Winning strip Prospect Road, and is now recognised Nationally as – 2020 Australian Best Newcomer Salon Business of the Year. Sam’s high standards have seen her develop a leading reputation as one of the most innovative, Award-Winning hair stylists and businesswomen in Adelaide.

As a result, she is also the “go-to” stylist for visiting celebrities including Bambi Northwood Blyth, Samara Weaving, and Ruby Rose (to name a few). Sam has spent over a decade touring Australia and overseas, educating and inspiring many hairdressers as a Creative Artist– one of her key passions and driving forces behind her success. Over the years Sam has been rewarded by winning numerous awards.

The biggest to her name in hair, the current 2020 & 2019 Hair Expo SA/TAS Hairdresser of the Year award – now making her 4 X SA/TAS HAIRDRESSER OF THE YEAR as well as 2019 Australian Editors Choice Award. In business, Sam made it successfully to the top 3 finalist for the 2016 Telstra Young Business Women of the Year award. After 5 vigorous rounds of judging and interviews, She is now a part of the Telstra Alumni community.

Sam’s Editorial work has been published in many, national and international magazines, including InStyle and HairBiz as well as Mexican, American, British and South African publications. With so many strings to her bow, Sam’s true passion still lies with her Team and clients in salon. She’s Created the perfect space for clients to come and be nurtured, feel relaxed and leave feeling like they can take on the world.

She’ll tell you that successfully Growing a talented, diverse team at SJ Establishment that feels like a family, is her biggest achievement to date.

Fun Fact – Sam loves to Reno and build decks in her (not so) spare time.

What Sam's Clients Say:

“Sam and her team were just wonderful. Welcoming, friendly, and professional. I could not be happier with the fantastic results of my cut, it is a total transformation. Sam is an amazing stylist and her approach to understanding what I wanted balanced by what would work for my hair and face was just awesome. Thanks Sam!” – Paula

“Thanks so much Sam and colleagues. I love the relaxed welcome and caring service I receive when I come in and see you guys. And the hair gets treated real nice too.” – Laura


As Sam’s right hand women, Mel has the incredible job of organising the Team, Clients and salon needs and there is no better women for the job. She’s first to be noticed if she’s away by clients that love seeing her, and usually the first person you’ll meet when you Call, Email DM or pop in to see us. Don’t be shocked if you meet her at the basin or the colour Bar, as she has incredible skills thanks to her previous successful career in Beauty. With the client’s best interest at heart, she ensures our clients get consistency, beautiful hair and of course the full SJ Experience. 

Fun Fact – Gets too emotionally invested to characters in TV series.


More than likely, Alannah will be the welcoming smile that first greets you, or the voice on the other end of the phone or email whilst organising your visits. With a Retail Management background, Alannah knows how to keep the creative SJ Team running smoothly.

She has always taken a shine to hair and beauty from a young age, so whilst she doesn’t get to play with hair or makeup, Alannah loves playing apart in the experience of making people feel beautiful, pampered and fabulous.

Fun Fact – She used to do HAIR!! During her days pampering k9’s as a Dog groomer – Maybe she will cut hair…

What Alannah's Clients Say:

“You struck gold with that one, she’s so onto it and gets me and my appointments super organised”

“Always such a warm welcome when I see Alannah, and she remembers me and our last chat”


The talented Tina is getting back hands on at SJ’s after having her last baby. Tina is well established in the hair industry running her own salon for many years, but now wants to be back part a fun team environment and enjoy being a passionate Hairstylist again.

With experience in all aspects of hair, but a particular strength with her Transformation clients and blondes, We are very lucky to have her skills and knowledge.

Fun Fact — A true hostess with the mostess when she gets the chance, and loves to jet ski on the river.

What Tina's Clients Say:

“It was my first time visiting the store. Had a walkin for a wash and curls- such an amazing and warm environment with extremely friendly staff. Tina did majority of my hair and did a wonderful job doing it! Left the salon feelin’ myself.” – Cass

“So so happy with my colour and cut. Tina is an amazing talented stylists, beautiful salon, fantastic vibe. Loved everything!” – Toni


With over 15 years experience in the Hair and Beauty industry, Eleni is very experienced and delivers beautiful Colour, Cuts and Styles for her loyal clients.

Whilst Juggling 3 little ones, Eleni brings her loving, encouraging feels to the team. With a love for all aspects of hair, you’ll find Eleni creating all sorts of transformations and those perfect Blondes.

She tells us “the best bit is making my clients feel super amazing after trusting me with their hair.”

Fun Fact — I am most happiest when travelling around the world and not having a care in the world but for the present moment.

What Eleni's Clients Say:

“What a gorgeous soul, and I love the magic she worked on my blonde.”

“Thanks for always keeping my hair and myself feeling amazing”


Growing up with hairdressers through her Italian family, Melissa has been been a master with a hairdryer since the age of 16. With a drive to be an expert in her field, Melissa is quickly becoming sought after for her Balayage and long hair styling.

Her vibrant personality and attention to detail is a stand out and our clients love her for her nurturing nature whilst in her care.

Fun Fact — A master in the kitchen and has a voice like an Angel – truly!

What Melissa's Clients Say:

“From the beginning to the end my experience was wonderful. Thank you Melissa.” – Gelenis

“Loved how Melissa did my hair, was done in a good amount of time without feeling rushed!” – Anastasia


After a hugely successful career in the makeup industry, being a mum to 5 and dabbling with hair for years, Davinia made the change to dedicate herself to the hair world. Her passion is inspiring, and her dedication to our Team and clients makes her our Hero.

You’ll find Davinia mostly with colour in her hands specialising in grey coverage and balayage. Also our guru for the E-Smooth treatment services and yes she still loves to paint faces sometimes.

Fun Fact — Most weekends are spent camping and 4 wheel driving with the Fam.

What Davinia's Clients Say:

“Loved my new colour. Davinia did an amazing job. Will definitely be back.” – Trish

“Great vibe, great service, love my colour Davinia! Will definately return.” – Patricia


As a budding creative and caring mother, Lana is a real asset to the SJ Team. You’ll find her colouring and assisting our stylists as well as giving you quite the head massage – we’re told numerous times by you.

After spending most of her life as a successful Beauty Therapist, Lana has transitioned her passion for making people look and feel amazing into hair.

We love her fun loving, passionate energy that she brings to the Salon, and the support she gives our Stylists whilst evolving her skills.

Fun Fact — She has quite the green thumb … for succulents! and loves Fishing but can’t stand Seafood.

What Lana's clients say:

“Thanks for the Beautiful head massage. I can’t believe I was able to relax that much!” – Sarah


Casey is the exception to Gen Z, our young blood in the Team, that proves all the stereotypes wrong.

With incredible attention to detail and a strong work ethic, she embraces the challenges that are to come, through an apprenticeship in hair.

Why hair? Because she wants to be a part of people’s journey, to feeling great about themselves.

Fun Fact — She may be softly spoken, but nothing beats a weekend of Camping, Fishing and Four Wheel Driving for our True Aussie gal.

What Casey's clients say:

“Thanks Casey, you did such a great job on my new colour!” – Kelly