About Us


SJ Establishment is a calming space, where you are surrounded by highly skilled Award-Winning Stylists. It is a journey from curiosity and excitement to relaxation and confidence.

We create a relaxed place for you to rejuvenate, unwind and reset.Director, Sam James has extensive knowledge of the Hair industry, working both in Australia and London for 16 years, Educating for the last 9 years and in business for 5 years now.

With education kept at such high standards, consistency and excellent technique flow through all stylists at SJ’s.Her passionate staff join in her adventures, paving the way forward for the next generation of hairdressers.”Working Hard for something that we don’t care about is called stress, Working hard for something we love is called PASSION,”…Come See


Our work behind the camera oozes beauty, whilst keeping that super cool Editorial edge.SJ Establishment is home to 5 X SA/TAS Hairdresser of the Year – Salon Director Sam James. Our Editorial work is Nationally and Internationally recognized, WINNING numerous awards including –

Hair Expo SA/TAS Hairdresser of the year 2020

Australia New Zealand Editors Choice Award 2019

Hair Expo SA/TAS Hairdresser of the year 2019

Hair Expo SA/TAS Hairdresser of the year 2018

AHFA SA/TAS Hairdresser of the year 2017

AHIA National Visionary Award 2017

AHFA SA/TAS Hairdresser of the year 2013

Our work has also graced many front covers including, Mexico, America and of course Australia. Everything we learn through the camera lense, helps us to be the best stylists possible when we’re behind the chair.”To acquire Knowledge, one must study; but to acquire wisdom, one must observe.”


Out of salon, we love fashion. We’ve created looks for Sydney Fashion Week working with high-end designers such as Galanni, Dion Lee and Cameo. Fashion week is a high-pressure environment where we get to work with new stylists and designers, always coming home inspired.

We love educating and sharing our creations with the industry. More of our Creative styling can be found regularly at leading National Hair Expo Conventions held in Sydney, Melbourne and Brisbane – The biggest hair shows of the year where this year saw us presenting 6 main shows in Sydney to the industry, and leaving with the Awards.

”Dream big, work hard, stay focused and surround yourself with good people.”

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